Never underestimate the power of the Magic Trio
The world as we know it (in the PR and Marketing industry) is rapidly making a drastic change towards a digital era, where targeted e-mail campaigns, social media or webinars are taking over (and slowly killing) the more traditional promotional activities.
But one thing seems to be forgotten in this hype of becoming E-quipped with all the latest technological developments: traditional media still has a great role to play in communicating with large audiences about core issues.
A recent example of a campaign that has cleverly made use of traditional media (TV, radio and print, the former Magic Trio) is the “Be Clear On Cancer” campaign. With an increase of 700 people having discovered lung cancer at an early stage, compared to the previous year , the campaign has shown a great success rate. Although it didn’t use e-mail marketing with lead generation or engaging social media content, the campaign has…
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