PRoEthical

"Since we cannot change reality, let us change the eyes which see reality." Nikos Kazantzakis (1883-1957)

New Year, New Panic

A round of PR shots for everyone

By now some would have given up on their New Year’s resolutions, others will be proud to have made it through the first full week of quitting smoking, going to the gym or getting very serious about a career change. But the reality is that January is one of the most difficult months for each of us for a million reasons: less money in the bank after the early December pay and winter holiday spending spree, reminiscing about the lovely parties and time spent with friends and family, the pressure of a new beginning and the need for a plan for the upcoming year. But the most difficult challenge is for the brands out there. With a New Year come new plans, as I mentioned, so one will seriously think of replacing the usual fatty dinners for more healthy ones, they’ll think twice before self-indulging in sweet treats… you get…

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